Branding & Visual Design / PLAN THE RESULT. AGREE THE SCOPE.
Brand identity and visual systems.
Brand work gives your business a recognizable visual identity. We start with your audience and how the identity will be used, review possible directions, then refine the chosen logo, colors and typography. You receive the agreed files and usage notes so your website, advertising and everyday materials can look consistent.
Scope and availability are confirmed before work begins. Your brief stays on this device until a verified enquiry route is connected.
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Project concept
Ancient craft. Future intelligence.. Concept example, not commissioned client work.
THE RIGHT STARTING POINT
Who this helps
- New companies choosing a visual direction.
- Existing businesses bringing inconsistent materials into one family.
MAKE THE RESULT CLEAR
What your project can include
BCI can help with a scoped project. We confirm deliverables, timing and availability before you commit.
- A discovery summary and approved visual direction.
- Primary logo or wordmark plus agreed variations in SVG, PNG and PDF when included in scope.
- Named color values, typography hierarchy and licensing notes.
- A short usage guide and agreed applications for web, social, presentation or print.
Illustrative project, not a client result
Picture one useful project.
The starting point
An established company wants its website and presentations to feel related.
The proposed result
An illustrative visual system that preserves the parts of its identity worth keeping.
Know what you are agreeing to.
What belongs in the agreed scope
- A written brief and agreed deliverable list.
- A visual or working draft with defined review points.
- Handoff notes, acceptance requirements and confirmed file formats.
What needs a separate decision
- Provider access and production bindings require separate permission.
- Publishing, paid services and external costs are agreed before action.
- Maintenance and expanded scope are not included automatically.
- Trademark clearance, printing, photography and purchased licenses are separate.
GOOD QUESTIONS / CLEAR ANSWERS
Before we begin
Must I replace my logo?
No. A refresh can start with the identity you already own.
Does a concept establish trademark rights?
No trademark clearance or registration is implied. That work is separately arranged.
What should I bring to the first discussion?
Bring your audience, current logo and files, what must remain recognizable, where the identity will be used, useful references and the formats your team needs. The brief stays local until you explicitly send it.
See the idea before production.
A storyboard, page plan or workflow map makes a proposed result easier to review. The artwork here illustrates a visual direction; it is not a completed client project.
Start with one useful result.
Your brief stays local until you review the exact sharing preview and explicitly send it through a connected first-party intake. No files are uploaded by describing them.
Prepare my project brief →