Advertising & Creative Campaigns / PLAN THE RESULT. AGREE THE SCOPE.
One clear idea. Across every touchpoint.
Campaign copy, distinctive visuals and a landing page that tells the same story. Agree the audience and creative direction before committing to production.
Scope and availability are confirmed before work begins. Your brief stays on this device until a verified enquiry route is connected.
Prepare my project brief →
Project concept
Creative production / Discover, create, review and refine.. Concept example, not commissioned client work.
THE RIGHT STARTING POINT
Who this helps
- Businesses introducing a service, offer or product.
- Teams whose advertising and landing page feel disconnected.
MAKE THE RESULT CLEAR
What your project can include
BCI can help with a scoped project. We confirm deliverables, timing and availability before you commit.
- An audience and message brief.
- Campaign hooks, copy and visual concept boards.
- Proposed ad, social and landing-page formats.
- Review notes and agreed deliverables for the confirmed production path.
Illustrative project, not a client result
Picture one useful project.
The starting point
A company is introducing one new service and needs a coherent creative direction.
The proposed result
An illustrative message, sample creative and page outline; no live campaign or customer result is implied.
Know what you are agreeing to.
What belongs in the agreed scope
- A written brief and agreed deliverable list.
- A visual or working draft with defined review points.
- Handoff notes, acceptance requirements and confirmed file formats.
What needs a separate decision
- Provider access and production bindings require separate permission.
- Publishing, paid services and external costs are agreed before action.
- Maintenance and expanded scope are not included automatically.
- Advertising spend, platform access and campaign execution are separate.
GOOD QUESTIONS / CLEAR ANSWERS
Before we begin
Is this only automated follow-up?
No. Concepts, copy and visual direction are project work. Automation remains separately scoped and developing.
Does choosing a concept launch ads?
No. Media buying, account access, publishing and spend require separate agreement and authorization.
What should I bring to the first discussion?
Bring the offer, audience, campaign destination, dates, intended channels, brand assets and any claims that need evidence. Include a budget only if media placement is part of the discussion. The brief stays local until you explicitly send it.
See the idea before production.
A storyboard, page plan or workflow map makes a proposed result easier to review. The artwork here illustrates a visual direction; it is not a completed client project.
Start with one useful result.
Your brief stays local until you review the exact sharing preview and explicitly send it through a connected first-party intake. No files are uploaded by describing them.
Prepare my project brief →