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Sample work — fictional brandBack to BCI
popgrove✳

TEA. WITH A PLOT TWIST.

A little fizz.
A lot of
personality.

Sparkling tea for your wonderfully
unordinary everyday.

Meet your main squeeze THREE FLAVORS. ZERO WALLFLOWERS.
✳
GOOD
THINGS
go POP!
Original can + fruit illustrations · fictional product

PICK YOUR PERSONALITY

Go on.
Play favorites.

Three fictional flavors.
One very real design playground.

Choose a flavor to explore
A FICTIONAL FLAVOR / A REAL MOOD
FLAVOR 01

Lemon Daydream

Lemon + jasmine tea

A sunny citrus twist with a floral little wink. The daydream starts here.

BRIGHT / FLORAL / A LITTLE WILD

Just exploring? Perfect. This selector is a demo. There’s nothing to buy, and your selection isn’t saved.

A FICTIONAL FLAVOR / A REAL MOOD
FLAVOR 02

Berry Mischief

Blueberry + black tea

Deep berry character, a bold tea finish, and absolutely no intention of blending in.

JUICY / BOLD / FULL OF CHARACTER

Just exploring? Perfect. This selector is a demo. There’s nothing to buy, and your selection isn’t saved.

A FICTIONAL FLAVOR / A REAL MOOD
FLAVOR 03

Peach Sidequest

Peach + oolong tea

Soft peach meets a mellow tea note. A little detour from the everyday.

MELLOW / FRUITY / GO YOUR OWN WAY

Just exploring? Perfect. This selector is a demo. There’s nothing to buy, and your selection isn’t saved.

NOT YOUR USUAL TEA PARTY

Make room
for a little
unexpected.

01 / THE SIP

Tea takes a detour.

A sparkling-tea concept that pairs familiar tea notes with a playful fruit twist.

02 / THE FEELING

Bring your own weird.

The bold color, oversized type, and offbeat little details are all part of the personality.

03 / THE REALITY CHECK

Made to show what’s possible.

Popgrove is fictional sample work by BCI. The products, packaging, and flavor descriptions are creative concepts.

YOUR EVERYDAY CALLED.

It wants more pop.

Pick a personality